Pitch In offers support and advice to charities and not for profit organisations who are seeking investments within and from a very crowded and competitive market. 

The vast majority of this work is pro bono. 

Besides starting his own social initiative ( 57 Million ) in 2009,  since 2017 Martin has led the development and implementation of various charitable investments raising €22 million for charities in Ireland including:

-   a ground breaking health research programme at a leading Irish university

-   a cross cultural music and educational initiative for 40,000 children to help foster cross border harmony and to showcase Brand Ireland.

-   a skills and enterprise initiative to provide skills and retraining for people to enter into re employment

-   an access programme for disadvantaged students at another of Ireland’s leading universities. 

-   part funding for a new STEM centre for students in Ireland

Martin cites this as the most important thing he has ever done in his business life.